I use design tools to clarify ideas, align vision, and deliver results through collaboration.
I turn user insights into clear direction, shared vision, and strategic advantage.
I foster collaboration and empower teams to reach their full potential.
Led the product design team at Qapital, building and scaling a thriving design organization that attracted top-tier designers and researchers, fostered a healthy culture, and elevated design as a driver of product and business success.
I led the redesign of Netflix’s recommendation experience, introducing the “Inspire” feature to help users discover content based on their viewing behavior. The solution refined content discovery with segmented controls and improved interaction patterns, making browsing more intuitive and engaging.
I designed a comprehensive internal HR portal for Penton that streamlined employee management tasks including payroll, timesheets, and leave requests. The platform introduced powerful search, sorting, and customizable interface options to improve operational efficiency and usability for HR teams.
I redesigned AT&T’s intelligent home installation experience, improving the setup flow for customers installing smart home devices. The updated interface aligned with AT&T’s design standards while introducing clearer progress indicators, improved status messaging, and a more efficient onboarding journey.
I designed the Bundle Builder experience for AT&T, allowing customers to configure personalized bundles of products, plans, and services. The system introduced a new ecommerce architecture and intuitive user flows that simplified complex product combinations across web, mobile, and call center environments.