I'll help you design better products platforms, interfaces and experiences that drive both user impact and business value.
Hands-on
I use design tools to clarify ideas, align vision, and deliver results through collaboration.
Strategy
I turn user insights into clear direction, shared vision, and strategic advantage.
Leadership
I foster collaboration and empower teams to reach their full potential.
I've worked with
design across
various industries
and domains.
Selected work that makes lives better and businesses stronger.
Nike
UX/UI Lead
Designed a retail application that bridges the interface between Nike retail employees and digital consumers across multiple fulfillment channels (BOPIS, Ship to Store, Try-On).
Conducted user research with 25 employees and restructured workflows to reduce friction, improve efficiency, and align with Nike's updated design standards.
The solution increased productivity by 15%, improved order efficiency by 18%, and drove a 12% revenue increase within the first month.
Netflix Recommendation Engine Update
UX / UI Lead
I led the redesign of Netflix’s recommendation experience, introducing the “Inspire” feature to help users discover content based on their viewing behavior. The solution refined content discovery with segmented controls and improved interaction patterns, making browsing more intuitive and engaging.
Penton HR Portal
UX / UI Lead
I designed a comprehensive internal HR portal for Penton that streamlined employee management tasks including payroll, timesheets, and leave requests. The platform introduced powerful search, sorting, and customizable interface options to improve operational efficiency and usability for HR teams.
AT&T Intelligent Home Management System
UX / UI Lead
I redesigned AT&T’s intelligent home installation experience, improving the setup flow for customers installing smart home devices. The updated interface aligned with AT&T’s design standards while introducing clearer progress indicators, improved status messaging, and a more efficient onboarding journey.
AT&T Bundle Builder
UX / UI Lead
I designed the Bundle Builder experience for AT&T, allowing customers to configure personalized bundles of products, plans, and services. The system introduced a new ecommerce architecture and intuitive user flows that simplified complex product combinations across web, mobile, and call center environments.
