Netflix Recommendation Engine

I led the UX/UI design and research for one of Netflix's early in app recomendation engines. My Netflix recommendation UX study focused on reducing choice paralysis by enhancing personalization and social discovery. Key findings included enhancing the user algorithm with contextual data (time, location), fostering social recommendations ("Friends' Activity"), and implementing "match" percentages to build trust. This effort aimed to boost engagement and make content discovery more efficient and intuitive.